Retail Design Expo 2017
So Monday was spent at this years Retail Design Expo, held at London Olympia as in previous years.
Having been to the show for the past two years, this year wasn't as exciting and ground breaking as what we have seen before from the product side of things.
But as usual the talks and discussions were very though provoking and informative.
Here's a brief rundown of the talks I had a chance to see.
Retail Reset: The 2017/18 Trendscape
Katie Baron Stylus
On demand: The theatre of speed
-Adidas created custom jumpers in under 4 hours in Berlin, using projections to see what the design would look like, customers could pick their favourite design and have it printed.
-3D printing in the store, nail company in London currently doing this for custom nails.
Liquid Living: Trans Sector Blends
-Marine Layer retails stores also offer Airbnb rentals in every city they have a store.
-Lush creating a YouTube channel for staff training and product demonstrations.
Chameleon Culture: Fantasy, Change and Exploration
-Filipe K offering rentals of their whole fashion line except for swimwear and lingerie, proved 30% business increase.
-Cadillac offering car rentals for $1500 a month to allow 18 car swaps in a year.
Panel Discussion: The Store of the Future
Saisangeeth Daswani Stylus
Mike Roberts (CCO) Greenroom
Jon Tollit Gensler
Store of the future:
-Creating a place for people to be
-Happy people spend money
-Designers are now relationship managers for their clients
-They help the retailers create that point of change
-Customers want to be upscaled: entertained and educated
-Designers need to consider the feelings that people have in a space 'consider the mental aftertaste'
An example of quality ideas: Denver Airport walking around dogs so that anxious people can hug and pat the dogs to calm themselves down
-Don't just put digital in for the sake of digital, have reasoning behind it
-Digital in the changing rooms? Not currently looked at extensively
AR and VR:
-Place and time for VR, don't default to it
-Touch, feel and smell goes a lot further than the digital realm for customer satisfaction
- A great example of augmented reality was from LEGO a few years ago
-Social media and communication needs to be though through
-Social media is the way of marketing of the future
-Customers want a level of choice with mobile interaction, not shoved in their faces
-Personal phone primary piece of technology rather than a display phone or iPad next to a display
"Always use 5 senses within design to envelop customer"